Markup / Margin Calculator

Calculate markup and margin from cost and selling price — stop confusing the two

The Difference

Markup

Percentage of cost added on top. A $50 item sold for $75 has a 50% markup.

markup = (price − cost) ÷ cost × 100

Margin

Percentage of selling price that is profit. That same $75 item has a 33.3% margin.

margin = (price − cost) ÷ price × 100

Same item, same profit — different percentages. Markup is always higher than margin. Businesses that confuse the two underprice consistently.

From Cost & Price

From Cost & Markup %

From Cost & Margin %

Quick Reference

Common markup → margin conversions. Note how a 100% markup is only a 50% margin.

MarkupMarginMultiplier$50 cost →
25%20%1.25×$62.50
50%33.3%1.5×$75.00
75%42.9%1.75×$87.50
100%50%2×$100.00
150%60%2.5×$125.00
200%66.7%3×$150.00
300%75%4×$200.00